AI Representation Intelligence for Pharma

AI has become pharma's newest competitive environment.

Understand how your brands, evidence and competitors are represented across AI systems—and lead the conversation.

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The shift is already happening

54%

of HCPs globally use AI for scientific information.1

75% of those born as of 1990

72%

of HCPs using AI for scientific information believe it helps make better treatment decisions.1

HCPs rate Gen-AI above sales force as a “critical” or “very important” source of scientific information.2

IQVIAGlobal HCP Survey on AI, 2025

  1. EPG Health, HCP AI Survey 2025
  2. IQVIA, Global HCP Survey on AI 2025

AI Representation Intelligence

AI has become a new layer between pharmaceutical companies and healthcare professionals.

Theralexis measures how brands, evidence and competitors are represented within that layer—and translates those findings into strategic action.

Every answer influences perception. Theralexis helps organisations understand that representation.

  • Brand Representation

    How your brand is positioned relative to competitors.

  • Strategic Alignment

    Whether your strategic priorities and key messages are reflected.

  • Therapeutic Accuracy

    Whether scientific evidence is represented accurately.

  • Source Intelligence

    Which sources and citations underpin AI answers about your brand.

The strategic questions AI creates for pharma

  • Is AI recommending our brand?

    Identify where AI strengthens—or weakens—your market position.

  • Is our evidence represented correctly?

    Ensure scientific evidence is accurate, current and sourced appropriately.

  • Where are competitors winning?

    Understand where competitors are outperforming your brand—and where you have gaps.

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Our growing evidence base

Every finding you act on comes from evidence collected and evaluated first-hand—one independent methodology, applied across brands, molecules, personas, countries, languages and AI systems.

25,000+

AI responses evaluated

  • 300+

    Brands & molecules measured

  • 100+

    Personas customised

  • 30+

    Countries covered

  • 14

    AI systems benchmarked

Independent methodologyEvidence-basedContinuously updated

Discover more about our Methodology

How Theralexis works

  1. 01

    Define

    Define the scope that matters.

  2. 02

    Capture

    Collect AI-generated responses systematically.

  3. 03

    Evaluate

    Assess with structured scoring and expert analysis.

  4. 04

    Compare

    Benchmark across brands, competitors and markets.

  5. 05

    Translate

    Translate findings into clear strategic decisions.

  6. 06

    Track

    Monitor representation over time and measure change.

Explore the methodology

Built for cross-functional pharma teams

  • CommercialHow is your product positioned across AI systems?
  • Medical AffairsIs your evidence represented accurately?
  • Digital & AIIn which AI systems is your brand leading or lagging?
  • Regional TeamsHow does representation differ across countries?
  • Market AccessAre local reimbursement conditions represented and how?
  • Launch ExcellenceAre AI answers aligned with your launch strategy?

The conversation about your brand is already happening.

The question is whether you’re leading it.

Start a conversation