A structured approach to AI Representation Intelligence

Why you can trust our findings

Reliable intelligence about AI representation takes more than collecting answers. AI systems differ from one another, from market to market and over time, and that variation is not noise to be removed — it is part of what Theralexis measures. Theralexis measures and interprets how AI systems represent your brand; it does not control, guarantee or manipulate what they say.

• Reality AI systems answer the same question differently, and the same system can answer differently twice.

  Our approach Theralexis uses an assessment methodology inspired by scientific research principles. Responses are collected repeatedly, variability is measured and every AI system is assessed under consistent conditions. This provides a robust foundation for understanding how your brand is represented across AI systems.

• Reality It matters who asks the question. A cardiologist from Germany can get a different answer than an endocrinologist from Spain.

  Our approach Together with our clients, we create realistic stakeholder personas that resemble the audiences they actually engage with. Every AI system is then assessed using these personas so results can be compared across stakeholders, markets and audiences.

• Reality AI systems evolve, and how they represent a brand may change.

  Our approach Where an engagement is ongoing, assessments can be repeated over time. Historical findings are retained, allowing changes after AI system updates to be benchmarked and analysed.

• Reality Representation is local: answers differ from one country and language to the next.

  Our approach Each market and language can be individually assessed and compared. Local differences then show in the findings rather than averaging out across regions.

• Reality Citations show which sources an answer is based on — not how accurate the answer actually is.

  Our approach Sources are captured and shared with our clients. Therapeutic Accuracy assesses whether scientific evidence is represented accurately.

Every assessment is designed together with our clients. The questions, stakeholders, therapeutic areas, markets and languages are selected to match the decisions that matter most to them. The result is intelligence grounded in their own market, their own brand and their strategic priorities — not a generic AI benchmark.