About Theralexis

Built by pharmaceutical leaders. Refined for the AI era.

Theralexis helps pharmaceutical companies understand how their brands, evidence and competitors are represented across AI systems — and turn that insight into strategic advantage.

01Leadership

Deep pharmaceutical experience.Strategic AI expertise.

  • Sander Bouwman

    Sander Bouwman

    Founder & Managing Director

    20+ years leading commercial strategy, launches and market transformation in cardiovascular, oncology and immunology across Europe.

  • Daniel Luca

    Daniel Luca

    CTO

    AI and data leader with deep experience in building scalable, secure platforms and turning complex data into actionable intelligence.

Built on 20+ years of pharmaceutical leadership across cardiovascular, oncology, immunology and rare disease. From strategy to execution.

02Our principles

  • Evidence before opinion

    We ground every insight in data, not assumptions.

  • Independent by design

    Our analyses are vendor-agnostic and free from commercial bias.

  • Confidential by default

    Your strategic context is treated with the highest level of confidentiality.

  • Built for pharma

    We combine AI expertise with deep understanding of the pharmaceutical landscape.

  • Senior minds on every engagement

    You work directly with senior leaders who own the outcome.

03Our approach

  1. 01

    Strategic Context

    We learn your priorities, challenges and business context.

  2. 02

    AI Representation Analysis

    We measure how AI systems represent your brands, evidence and competitors.

  3. 03

    Executive Interpretation

    We quantify what it means for your brand, market position and strategic options.

  4. 04

    Strategic Action

    We provide clear, actionable recommendations to drive impact and lead the conversation.

A confidential strategic discussion.

No obligation. No sales presentation.Just a conversation about your AI representation.

We’ll prepare for our discussion so we can provide you with valuable, relevant insights.